I pulled this from the Google blog a few months ago. These three pillars are spot on. If only everyone designed with these things in mind. These are the same goals that I apply to each UX document I create.
Focus: With the design changes in the coming weeks and months, we’re bringing forward the stuff that matters to you and getting all the other clutter out of your way.
Elasticity: The new design will soon allow you to seamlessly transition from your desktop computer to your mobile phone to your tablet, while keeping a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean. But behind the seemingly simple design, the changes use new technologies to make sure you have all the power of the web behind you.
